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Thursday, August 11, 2011

Why am I in this business?

Gold prices soar! The market sinks! The market rises! Gold prices plummet! It's the new world we seem to live in. Personally I have a theory that it is the speed with which information is available and the speed with which stocks can be traded that is actually accounting for most of the wild swings we're seeing in the marketplace. Fifty years ago it would have taken weeks before financial news from Asia would have impacted our stock market. Now the news is there within seconds and the traders respond seconds later. Good news/bad news/no news, it's all become fodder for a market that no longer seems to be driven by the basics of sound business management, supply and demand, etc. but is actually driven by traders out to make a quick buck and news from a media that obsesses over far too many things. The real problem is that the economy of any country doesn't turn on a dime this way. It takes years to get into a downturn and years to get out. But everyone wants it all to happen instantly because that's what we're used to now. With a click of a button you can order almost anything and 24 hours later it's in front of you. Need a new book? Download it in a minute or two. Want to see a movie? No need to go to a theater. Turn on your television and there it is. My personal belief is that the economy has actually been improving for well over a year now but it has been a slow and incremental recovery. I think the doomsayers are wrong. But then if I really knew what was going to happen I'd probably be rich and retired in Big Sur California, and I am most assuredly not doing that!

My business in particular has been rocked by some of the market machinations because I work with the world's current favorite money maker: gold. Personally I'm faring well because, as always, I offer a quality product backed with stringent guarantees and I do stuff that is different than what most other jewelers are doing. But I think there is another reason why I'm doing well: I had a young couple in (I'm sorry but all of my customers seem young to me these days) today. He had been in before looking at engagement rings and this time he brought his intended in to look. He told me that he had watched the video that is on my website and also is available on this blog off to the right if you're reading this. He told me that one of things he liked about it was that I was obviously enjoying myself while I was making the jewelry. And I think that is what makes a big difference. I DO actually enjoy making jewelry. It's why I'm in this business to begin with. I mean, sure, I like talking to all the unique and varied people who come into my store, and like anyone who sells for a living, I enjoy that process as well but really, in my heart, I'm a real jeweler: I MAKE jewelry. And I have always enjoyed MAKING jewelry. And that is one of the biggest reasons I am in this business. Come on by and see what I've been making lately!

Pictured above is an 18k yellow gold and garnet pendant.

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