|Blue sheen moonstones in 18k and 22k gold|
So I had a gentleman come in my shop a few days ago and he asked me if I would look at the inscription on a diamond to see if it was the one he was actually sold. The first thing I said to him was what I always say to these visitors. Why oh why would you buy a product from someone you don't trust???? And he said what they all say when I ask them this. Oh no, I trust them but could you just please look at this and tell me if it's the stone on the certificate. I'm sure I'm not the only one who can see the fallacy in this statement. If he trusts them, why does he need me to confirm it? And if he doesn't trust them then why did he buy from them? Now I'm a nice guy most of the time so I was going to look at his stone for him anyway so I figured I might as well go all the way and bring up the second part of this article.
I then asked him where he got the stone (and ring). I already knew what he was going to say but I just wanted to make sure. Of course he got it online. I then pointed out to him that people like me (you know, the bricks and mortar small retailers) were going to go out of business and not be here anymore to verify his purchase if everyone just bought their products on line. I asked him what he would do then? What would he do the next time if there were no more jewelers on the street like me that he could go to for this kind of thing? I got the usual, well everyone else was too expensive. I looked at him and said, look I know I'm expensive, but I also know that there are plenty of bricks and mortar jewelers who will match the price of stuff bought on line because they've been forced to in order to stay in business. He was very apologetic but being apologetic doesn't solve the larger issue here. The larger issue is that you all need local shops for something but by shopping exclusively on line you are driving many of them out of business.
Everywhere I look I see things about "shop local". I'm curious then why there are so many, who when faced with making an expensive purchase, throw away this option? Remember, next time there may not be that hands on, actual person there to help out.
And now I have a question for my readers. My wife thinks I should charge for this service even though it only takes me a few minutes. I have mixed feelings about it. What are your thoughts? And if you think I should charge for it, how much do you think would be reasonable? I'm also taking suggestions for topics you'd like to hear me address. As always thanks for reading and please feel free to share my blog articles on social media.
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