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Wednesday, October 26, 2011

New Jewels

If you are a regular customer of mine, it behooves you to keep an eye on my blog. This is where I am posting pictures of my new pieces as they come out. The reason it's advantageous to you is that if you actually want to own some of my new pieces (and this becomes particularly important to those of you who might be looking for Christmas presents) you really have to move quickly if you see something you like. For a variety of reasons the new designs I put out sell much faster than anything else. The South Sea pearl earrings in this recent posting: have already sold to one of my regular (and nicest) customers. Sometimes the new stuff sells so quickly that I don't even have time to get a picture taken of it (well one that someone else takes given my photographic skills).

Obviously one of the reasons new pieces sell so quickly is because my regulars already have a lot of my older designs and when they see something new it moves them. But the other reason is that I'm always excited when something new comes out and (yes I still get excited when I make something new) I tend to show the new stuff more. So even when I get new customers in who might not have seen my work before, I will often show the newest pieces first.

Then there is the other strange thing about retailing, which is that even if I don't show the newer pieces to someone who is in the store for the first time, they often gravitate towards the new items. It's another thing about retailing I just don't understand. It is somewhat akin to my lack of understanding why certain designs seem to cycle into the customer's minds at the same time. Last week I had two different customers come in with diamonds they wanted reset from a variety of pieces they owned and they both picked the same design (something akin to this one here: Now I hadn't sold a set like this since last Christmas and then in the same week I sell two of them! I have this happen with other designs as well. I have some rings that languish for years and then suddenly in a month I'll sell three of them! Perhaps it's something in the water...........

I have a few requests of anyone reading these pages. One is that I'd love for you to become a follower (although for some reason, in a recent change to the system, blogger has stopped showing my list of followers---I'm working on that). The second is that I am always happy to hear both comments from you and suggestions for future topics (and yes I STILL am working on a posting on opal).

Pictured above are 18k and 22k yellow gold earrings with boulder opals.

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